The Use Only What You Need Campaign
In the spirit of using only what you need, let’s make this simple. Customers are everything. Without their efforts, providing a secure water future is an exercise in futility. But carrots work better than sticks. Playful encouragement is a lot more memorable than lectures. Using this approach, the campaign, along with some groundbreaking conservation programs, has helped reduce water consumption between 18% and 21% over the past four years. Not to mention, its innovative use of nontraditional media has captured the imagination of a city and acclaim around the world. Enough said.
See more of the campaign highlights in the photo gallery and video gallery.