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Reaching out about lead

Households enrolled in our Lead Reduction Program should use filtered water for cooking, drinking and preparing infant formula. Photo credit: Denver Water.

Old, customer-owned lead service lines are the primary source of lead in drinking water, and they pose a health threat in our community, particularly to children,  infants and pregnant women.

So, it’s important that customers enrolled in our Lead Reduction Program know what we’re doing — and why — no matter where they live or what language they speak.

It’s a big effort, as we intend to replace between 64,000 and 84,000 customer-owned lead service lines in 15 years, finishing by the end of 2035.

To reach customers where they are, we’ve deployed a number of strategies, including:

  • Providing information in mailings, online posts and virtual community meetings in English and Spanish, which allows Denver Water to reach 95% of the households in the program in their primary language.
  • Partnering with community organizations that work on a neighborhood-by-neighborhood basis.
  • Supporting outreach in five additional languages spoken by immigrant and refugee communities: Arabic, French, Nepali, Somali and Amharic.
  • Informing neighborhoods in the program using targeted digital advertising, billboards and ads in local community newspapers.

Working together, we can get the lead out.